Wednesday, January 25, 2012

“Chuck” TV Show Ends But Lessons Live in Book

Long Island, NY – Ray Keating is the author of the recently published “Chuck” vs. the Business World: Business Tips on TV.

Keating said, “The series end of ‘Chuck’ is bittersweet not simply because I’m such a fan, but after writing a book on the business lessons from this television show, it feels personal. ‘Chuck’ will be missed on TV, but I hope this book continues to show additional value from this wonderful show.”

In this fun and insightful book, Keating illustrates that TV spies and nerds can provide insights and guidelines on balancing work and personal life, managing workers, customer relations, leadership, trust, job interviews, technology, hiring and firing people, and career goals.

Larry Kudlow, host of CNBC’s “The Kudlow Report,” said, “Ray Keating has taken the very funny television series ‘Chuck,’ and derived some valuable lessons and insights for your career and business.”

Barbara Weltman said on her “Build Your Business” radio show: “There are so many good lessons here... It’s a really easy read. It’s not a typical academic book where you have to force yourself to go through it. This is a quick and enjoyable read.”

“Chuck” vs. the Business World: Business Tips on TV can be purchased from for $7.99 in paperback or $1.99 for the Kindle. The link is

Review copies, interviews for the media, and author appearances are available upon request. This is the first book in the “Business Tips on TV” series.

Visit the “Chuck” vs. the Business World: Business Tips on TV Facebook page at

Also, more information and updates are available at

Ray Keating is chief economist for the Small Business & Entrepreneurship Council; a weekly columnist with the Dolan Company (including Long Island Business News and Colorado Springs Business Journal); a former Newsday weekly columnist; and an adjunct professor in the MBA program at Dowling College. Keating also is a novelist, penning Warrior Monk: A Pastor Stephen Grant Novel (2010).

Contact: Ray Keating
Phone: 631-909-1122

Tuesday, January 3, 2012

The Managerial Difference: An Excerpt from "Chuck" vs.the Business World

Managers must lead by example. Consider the brief excerpt from "Chuck" vs. the Business World: Business Tips on TV by Ray Keating:

It’s hard to imagine two managers more different than Big Mike and General Beckman.
For example, Beckman stands willing to make the tough call or seize control of the situation when necessary. In contrast, Big Mike’s gut tells him to avoid tough situations and hide in his office. 
And while both Beckman and Big Mike recognize the need for their employees to succeed, Beckman sees that the growth of her employees will build the organization and help to meet the firm’s mission. Big Mike only sees his own benefits. For example, Beckman compliments Chuck for his tactical thinking that advances the mission, while Big Mike gives a thumbs up to Lester for having the managers-only doughnuts ready, while the store is without workers. 
In the end, Big Mike misses the fundamental point that managers lead by example. In his actions and declarations, Big Mike makes clear that he does not care about his job or the Buy More; is uninterested in hard work; and has no eye for detail in terms of what’s going on in his store. 
That being the case, should he expect anything more from his employees? Of course not. As Lester says, Big Mike serves as an inspiration to all slackers.